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Shop with Cathay for breast cancer awareness

Join Fly Pink and Cathay to support the Hong Kong Breast Cancer Foundation

This October, Cathay is teaming up with Fly Pink in honour of Breast Cancer Awareness Month. From 1 - 31 Oct, you can enjoy a 10% miles discount and 8% cash discount on selected pink products, as well as merchandise at Fly Pink. 100% of the proceeds from Fly Pink merchandise and 10% of the proceeds from selected merchandise after deducting the product cost will go to the Hong Kong Breast Cancer Foundation to protect women’s health through early screenings, quality education and effective treatment.


Elevate your lifestyle with premium products, support a great cause and earn rewards along the way – it’s a win-win-win.

As the first nonprofit organisation to focus on breast cancer research and advocacy in Hong Kong, the Hong Kong Breast Cancer Foundation (HKBCF) plays a meaningful role in improving local awareness about the importance of early breast cancer screenings, detection and treatment. HKBCF was founded in 2005 to provide breast cancer education, conduct research and offer patient support to the local community.

About Fly Pink

The Fly Pink group is made up of Cathay Pacific and QantasLink pilots. Fly Pink is a global cancer awareness initiative that promotes ongoing efforts to research the role of genetics in the risk of breast cancer at the National Breast Cancer Foundation (NBCF). By wearing Fly Pink’s pink-ribbon lapel pins and epaulettes, you can proudly display your support for their great cause while raising funds for charity.

Shop with Cathay to show your support

Elevate your life while raising fund for the charity

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